“Marie-Theres Braun is an excellent speaker! She completely captivated the audience. The participants literally hang on her every word”
Ulrike Erstling, 1st Chairperson of the Professional Association of Rheumatological Assistants
Depth of content and a lightness of touch, with examples and voice imitations from everyday life, complement each other. The content provokes, entertains and encourages rethinking.
– For a convincing communication style: authentic & professional
Empathy-based Persuasion
We always try to convince: our client of our ideas, the boss of our approach, the employee of the upcoming change, our partner of our plans for the evening. In the talk, you will hear in an entertaining way
– about the most common mistakes in the art of persuasion
– why it is better not to use certain sales tricks and how to protect yourself from them
– which psychological phenomena prevent your counterpart from changing their mind
– how to avoid negative reactivity – inner resistance – in your conversation partner
– how to make sure your counterpart saves face if they change their mind
– and why it doesn’t matter if you are right in the end
“Stop being authentic!”
Being authentic is in. The hype about authenticity extends to the point that it excuses mistakes and unprofessionalism. Creating something good and meaningful is not enough. In my presentation, you will learn through entertaining examples
what being authentic means
– why relentless openness is often confused with authenticity
– when being authentic prevents you from being professional
– how to eliminate the competition between authenticity and professionalism.
This post is also available in: German